Melissa Armstrong
Director Of Marketing, Experience And Business Development at Intuit Movement Studio
Vancouver, British Columbia, Canada
Summary
👤
Senior🎓
Top SchoolMelissa Armstrong is a growth-focused marketing leader with 10 years of experience turning early-stage brands into category standouts, most recently scaling a fitness subscription business 300x and driving 30% annual revenue growth as Director at Intuit Movement Studio. She blends high-level brand strategy with hands-on execution—leading creative direction, full-funnel digital campaigns, events, partnerships, and product launches across DTC and retail channels. Melissa has repeatedly delivered measurable outcomes (sold-out 400+ events, $500K annual sales for luxury CBD brands, $6.25M incremental revenue from a Costco collaboration) and improved retention and referral metrics through data-driven customer experience work. Comfortable in startup scrappiness and agency environments alike, she has built teams, processes and scaled marketing systems while still producing content and campaign assets herself. Based in Vancouver, she pairs formal marketing training with practical crisis and operations experience, having pivoted businesses through pandemic disruptions and founded a retail pop-up venture that reached $30K/month pre‑closure.
10 years of coding experience
8 years of employment as a software developer
Emergency Operations Centre Communications Crisis/Emergency/Disaster Management, Emergency Operations Centre Communications Crisis/Emergency/Disaster Management at Justice Institute of British ColumbiaBritish Columbia Institute of Technology (BCIT)The University of British ColumbiaMaster Class Digital Communication and Media/Multimedia, Master Class Digital Communication and Media/Multimedia at Hyper Island
French
Github Skills (6)
stat6
data-wrangling2
graph1
visualization1
r-package1
react1
Programming languages (2)
Github contributions (5)
scienceisfiction/Hbirds4VJ
Feb 2016 - Feb 2016
Contributions:11 commits, 7 pushes, 1 branch in 3 days
scienceisfiction/foofactors
Dec 2016 - Dec 2016
Contributions:4 pushes, 1 branch in 1 day
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