Melissa Baldwin
Big Box Retail Retail Media at Google
New York, New York, United States
Summary
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SeniorMelissa Baldwin is a senior retail media leader with nine years of experience building and scaling retailer-owned advertising businesses across major chains and platforms. Currently leading Big Box Retail Media at Google, she blends commercial strategy, tech partnerships, and data-driven measurement to drive retailer and brand monetization. Previously she grew Kohl’s retail media into a $45M channel with sustained double-digit growth and led Criteo’s North American retail relationships, advising on product, operations, and co-op spend. Known for forging C-suite relationships and cross-functional alliances, she pushes transparency and offline measurement to prove incrementality and unlock new revenue streams. Melissa pairs a product-minded approach to ad tech and SaaS partnerships with hands-on P&L and sales leadership, and she’s equally comfortable briefing CMOs or negotiating vendor integrations. A caffeine-dependent strategist who routinely pilots retailer-sold training and launches new partners, she thrives at the intersection of retail, data, and media.
9 years of coding experience
Stackoverflow
1reputation
0reached
0answers
0questions
Github Skills (5)
tom3
react2
nodejs2
javascript2
css2
Github contributions (5)
Melissa414/fluffy-fiesta
Feb 2018 - Mar 2018
Contributions:39 pushes, 1 branch in 28 days
Melissa414/FriendFinder
Oct 2016 - Mar 2017
Contributions:9 pushes, 1 branch in 4 months
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