Melissa Bica is a Senior User Experience Researcher with 12 years of experience blending HCI scholarship and industry practice to uncover how people interpret risk and uncertainty in digital systems. A Ph.D. candidate in Computer Science at the University of Colorado Boulder, she combines rigorous quantitative analysis of social media trace data with qualitative methods like interviews and in-lab studies to study diffusion of forecast visuals during hurricanes. At Workday and previously at Yahoo and Verizon Media, she translates mixed-method insights into product-facing recommendations that improve usability and information clarity. Her background includes international and community-focused projects—from training rural women in IT in India to building a mobile app for people experiencing homelessness—informing a human-centered approach to design for vulnerable populations. She has a strong track record of interdisciplinary research in HCC, CSCW, and crisis informatics and brings an unusual depth in analyzing large-scale social traces (especially Twitter) alongside traditional UX techniques. Based in Boulder, Colorado, she enjoys mentoring and outreach to encourage more girls into STEM.
12 years of coding experience
6 years of employment as a software developer
Informatics, Informatics at The University of Edinburgh
Bachelor of Science - BS, Computer Science and Engineering, Cum Laude, Bachelor of Science - BS, Computer Science and Engineering, Cum Laude at Santa Clara University
Doctor of Philosophy - PhD, Computer Science, Doctor of Philosophy - PhD, Computer Science at University of Colorado Boulder
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Melissa Bica - Senior User Experience Researcher at Workday