Melissa Kwek
Account Management - GCR at Meta
Singapore
Summary
👤
Senior🎓
Top SchoolMelissa Kwek is an account management and consumer insights leader with 10 years’ experience driving growth across APAC, currently elevating advertising performance for in-market GCR clients at Meta. She combines a strong analytical background from roles at Procter & Gamble and BP with hands-on digital capability — including a full-stack web development bootcamp and API projects — to translate consumer problems into scalable commercial solutions. Her work spans brand health, media planning and whitespace market expansion, with a track record of turning analytics into actionable go-to-market strategies. Known for improving processes and building capability, she operates at the intersection of data, marketing and product to boost both branding and direct response outcomes. Based in Singapore, Melissa brings a corporate and tech-informed perspective to digital transformation initiatives across the region. An understated strength is her ability to bridge internal consulting rigor with creative execution, enabling rapid testing and implementation of growth ideas.
10 years of coding experience
5 years of employment as a software developer
Bachelor of Arts (BA), Economics, 2nd Upper Honours, Bachelor of Arts (BA), Economics, 2nd Upper Honours at Nanyang Technological University
Github Skills (1)
batch3
Github contributions (5)
shiado/Project-3
Apr 2016 - Apr 2016
Contributions:7 pushes in 6 days
shiado/Project-1
Mar 2016 - Apr 2016
Contributions:6 pushes, 2 branches in 1 month
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