Summary
Melissa Schaff is a design-forward product leader and Chief Innovation Officer with eight years of hands-on UX, content strategy, and product design experience across government and finance. She has led high-impact government initiatives at USDS and DDS—most notably consolidating and relaunching VA.gov to streamline Veterans’ access to benefits—and later translated that user-centered approach to developer-focused products at Goldman Sachs’ Financial Cloud Platform. Melissa founded the UX practice at a strategic communications agency and has roots in user research and front-end design from roles at Esri, Reingold, and Targeted Victory, giving her a rare blend of content, IA, and technical empathy. She pairs classroom experience as a former General Assembly instructor with ongoing study in innovation strategy and accountable AI at top institutions, signaling a commitment to thoughtful, ethical design. Based in Philadelphia, she balances systems-thinking with craft sensibilities—often prototyping solutions informed by ethnographic research and a curator’s eye from her Art History background. Outside work she experiments with culinary projects, museum exploration, and hands-on DIY, which she cites as informal labs for creativity and user observation.
8 years of coding experience