Melissa Zhang is a growth-focused digital marketing leader with 6 years of experience building paid-media and analytics-driven acquisition programs across finance, entertainment and tourism, now leading Cloud Growth at Elastic. She combines hands-on campaign execution (SEM, paid social, programmatic) with advanced measurement—attribution, incrementality, data automation and cookieless solutions like Conversion API—to tie marketing activity directly to revenue. A former Senior Growth Manager at Shopify and Digital Marketing lead at EDC, she’s skilled at full-funnel strategy, funnel design, A/B testing and lifecycle automation while mentoring teams to hit business goals. Melissa’s background in international studies and early UNDP communications work gives her a rare mix of global perspective and technical marketing rigor, and she teaches Marketing Management and Digital Media part-time, staying engaged with both industry practice and education.
6 years of coding experience
7 years of employment as a software developer
Exchange Program Cultural Anthropology, Exchange Program Cultural Anthropology at University of Oslo
Master's degree Communication and Media Studies, Master's degree Communication and Media Studies at Nanjing Univerisity & Nagoya University
Bachelor's degree Advertising, Bachelor's degree Advertising at Nanjing University
Master's degree International Studies, Master's degree International Studies at University of Waterloo
Contributions:6 PRs, 7 pushes, 3 branches in 1 year 5 months
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Melissa Zhang - Senior Manager - Cloud Growth at Lambton College