Meredith Ashby is a marketing leader with 13 years of experience translating NGS and bioinformatics innovation into market growth, currently serving as Senior Director of Strategic Marketing at Element Biosciences in Menlo Park. She has a proven track record at Pacific Biosciences of turning technical strengths into revenue—leading COVID sequencing response efforts, launching the company’s first application-specific kit, and scaling metagenomics from negligible to the largest revenue stream in the microbiology segment. Meredith blends hands-on scientific training (Caltech PhD, UCSF postdoc) with commercial acumen, creating pipelines, protocols, and go-to-market strategies that drive instrument placements and customer re-engagement. She is mission-driven to advance human health and is skilled at convening cross-functional Tiger teams to move fast on emerging public health needs. An often-overlooked strength is her history of building internal tools and training programs that accelerate adoption by empowering sales and customers with reproducible analysis workflows.
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