Michael Ackerman
VP Of Acquisition Marketing at Haypp Group
Lincoln, Nebraska, United States
Summary
👤
Senior🎓
Top SchoolMichael Ackerman is a growth-focused marketing executive with over 20 years of experience building D2C, eCommerce, and omnichannel businesses, currently leading acquisition at Haypp Group and previously driving digital transformation and double-digit revenue gains at Norwood and Imperial Brands. He combines rigorous data-driven systems—predictive lifecycle programs, automation, CRM integrations like Salesforce/Pardot—and performance media to consistently improve conversion and customer LTV across both CPG and FDA-regulated categories. Known for aligning marketing with commercial objectives, he’s led cross-functional teams that turned analytics into operational change, e.g., lifting lead-to-sale conversion and launching affiliate programs that delivered outsized revenue gains. Michael holds an MBA and executive certificates from Harvard and Duke, and brings a rare blend of hands-on ecommerce product work and strategic leadership that scales sustainable growth.
12 years of coding experience
21 years of employment as a software developer
Master of Business Administration (MBA) Business Administration and Management General, Master of Business Administration (MBA) Business Administration and Management General at Isenberg School of Management, UMass AmherstCertificate Management and Leadership, Certificate Management and Leadership at Harvard Business SchoolCertificate Healthcare Innovation and Entrepreneurship Healthcare Entrepreneurship, Certificate Healthcare Innovation and Entrepreneurship Healthcare Entrepreneurship at Duke UniversityBachelor of Science - BS Marketing, Bachelor of Science - BS Marketing at Yeshiva UniversityGuest Auditor Learning Series Accounting and Finance, Guest Auditor Learning Series Accounting and Finance at Accenture, Finance & Procurement Academy
English, Hebrew
Github Skills (166)
mvc10
ruby10
gulp10
single-page10
html10
warp10
rails10
asset-pipeline10
browsersync10
webpack10
delicious10
cancel10
linux9
pipeline9
turbo9
Programming languages (8)
Github contributions (5)
mackermedia/pdfjs_viewer-rails
Jan 2020 - Jul 2021
PDF.js viewer packaged as a Rails engine.
Contributions:1 PR, 5 pushes in 1 year 6 months
pdfrailsrails-enginerubyviewer
mackermedia/plaid-ruby
Apr 2015 - May 2020
Contributions:3 pushes in 5 years 1 month
ruby-bindingsrubyplaid
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