Summary
Michael Anderson is a results-driven Business Development Manager with 12 years of experience building sales and marketing programs across sports, beverage, and media industries. He has a strong track record launching new territories and growing client bases—adding hundreds of accounts in Massachusetts and Connecticut—and now drives corporate and partnership relationships for SpareTime and Audacy teams. Skilled in digital advertising, graphic design, audio scripting, and social media, he blends creative content production with data-driven media planning to close deals and support post-sale execution. His background in collegiate athletics and event marketing gives him a knack for crafting sponsorships and experiential activations that boost attendance and engagement. Based in Enfield, CT, he combines hands-on field sales with strategic partnership development and a practical fluency in digital reporting tools.
12 years of coding experience
7 years of employment as a software developer
Communication and Media Studies, Communication and Media Studies at Central Connecticut State University
BS, Sport Media, BS, Sport Media at Ithaca College