Michael Bello is a Director and UX-focused frontend engineer with 11 years of hands-on experience turning complex business requirements into simple, human-centred AI products. He blends psychology-driven research with deep React and TypeScript expertise to design agentive interfaces and developer tools—shipping Aviva’s first Gen-AI pension product and a 5,000+ user AI-powered developer portal. At lovekaizen he leads a technical team building AI-native automation and RAG-powered systems that free users from tedious work using Claude AI and n8n. Prior roles at Smart Pension and Myrge demonstrate his knack for prototyping, performance optimisation, design systems, and scalable code-review workflows across large enterprises. An INFJ by disposition, he intentionally designs for why users behave as they do, not just what they do, and has mentored 40+ designers and developers along the way. Currently open for contract engagements at the intersection of thoughtful AI UX and robust frontend engineering.
10 years of coding experience
9 years of employment as a software developer
Bachelor of Science (BSc), Psychology, Bachelor of Science (BSc), Psychology at Goldsmiths, University of London
Contributions:2 PRs, 24 pushes, 2 branches in 1 day
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