Michael Giardina
Vice President Marketing Mixable Spirits Hendrick's Gin & Milagro Tequila at William Grant & Sons
New York, New York, United States
Summary
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Senior🎓
Top SchoolMichael Giardina is a global marketing and growth executive with 20+ years of experience driving P&L-led transformation across premium spirits, luxury and consumer goods, currently leading Hendrick’s Gin and Milagro Tequila at William Grant & Sons. He has a proven track record of revitalizing legacy brands and scaling challengers—delivering share gains in declining categories and turning innovations into multi-million dollar profit drivers. Michael builds and mentors cross-functional teams and operating models that speed execution while aligning brand ambition with commercial rigor in pricing, mix and revenue management. He partners closely with Sales, Finance and Operations to balance cultural relevance with margin expansion and long-term enterprise value. Notably, he has developed multi-cultural innovation pipelines that generated consistent double-digit incremental volume lifts and measurable awareness gains. Based in New York with an MBA from Strathclyde, he thrives where brand storytelling meets disciplined commercial strategy.
10 years of coding experience
4 years of employment as a software developer
Bachelors of Science Marketing & Business Administration, Bachelors of Science Marketing & Business Administration at University at AlbanyMaster of Business Administration - MBA, Master of Business Administration - MBA at University of StrathclydeN/A Japanese International Business, N/A Japanese International Business at Kansai UniversityProgramming languages (3)
Github contributions (5)
mgiardina/JSChatChallenge
Jan 2020 - Jan 2020
Contributions:11 commits, 6 PRs, 8 pushes in 2 days
mgiardina/PermisosApp
Jan 2020 - Apr 2020
Code Challenge .NET Core + Angular
Contributions:7 PRs, 5 pushes, 4 branches in 2 months
net-coreentity-framework-coreangulartypescriptnetcore3
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