Michael Hayes
Senior Digital Product Analyst at BPP
Manchester, England, United Kingdom
Summary
👤
Senior🎓
Top SchoolMichael Hayes is a Senior Digital Product Analyst with 11+ years of hands-on Google Analytics expertise, now applying his skills at BPP to make data-driven decisions more accessible across organisations. He specialises in GA4 implementation, Google Tag Manager migrations, Looker Studio dashboards and BigQuery integrations, routinely unblocking cross-domain tracking and revenue attribution issues for complex multi-site setups. Michael’s background includes high-stakes implementations at Booking.com and Specsavers where he combined technical audits, stakeholder-led requirements and training to turn messy data into reliable, self-serve reporting. He pairs practical SQL and analytics engineering with a knack for teaching teams to use analytics tools more effectively, and is a recent convert to argument mapping—hinting at a methodical, evidence-first approach to problem solving.
11 years of coding experience
1 year of employment as a software developer
CRGSBSc Computer Science, BSc Computer Science at University of Nottingham
English, Spanish
Github Skills (57)
electron10
microsoft10
typescript10
vscode-extension10
editor10
customisation10
vscode10
converter9
visual-studio-code9
markup9
visual-studio9
haskell8
google-chrome8
commonmark8
pandoc8
Programming languages (6)
Github contributions (5)
s6mike/mapjs
Aug 2022 - Jul 2024
JavaScript Mind Map visualisation and management
Contributions:2 PRs, 20 pushes, 10 branches in 1 year 11 months
leafletvisualisationjavascriptmindmapprogressive-enhancement
s6mike/argmap
Jun 2022 - Jan 2023
Tools for working with argument maps represented in YAML - forked bugfixes and customisation.
Contributions:410 commits, 2 PRs, 773 pushes in 6 months
argument-mappingcustomisationbugfixesargument-mapsyaml
Find and Hire Top DevelopersWe’ve analyzed the programming source code of over 60 million software developers on GitHub and scored them by 50,000 skills. Sign-up on Prog,AI to search for software developers.