Summary
Michael Kirchberger is a seasoned B2B digital strategist and founder-level operator with 10+ years of experience designing and delivering customer-focused digital touchpoints, from websites and portals to complex business apps. As Managing Director and Lead Consultant at schoene neue kinder he leads a 100+ expert team combining brand, UX, technology and marketing to turn customer journeys into scalable, revenue-driving products. He pairs pragmatic, implementation-first thinking with deep knowledge of modern UX and system architecture, consistently prioritizing high-impact strategic levers over buzzwords. Active in the generative AI space as a senior consultant at SNKI and co-founder of Tenum AI, he focuses on practical AI uses like process automation, personalization and low-code app creation. Known as a hands-on sparringspartner for marketing and IT leaders, he bridges Brand Experience to Go-to-Market with an engineer’s rigor and a designer’s empathy. Based in Munich with a Diplom-Ingenieur in Wirtschaftsinformatik and cross-sector experience from telecoms to industrial clients, he thrives on making complex digital initiatives actually work.
10 years of coding experience
2 years of employment as a software developer
Diplom-Ingenieur Wirtschaftsinformatik, Diplom-Ingenieur Wirtschaftsinformatik at Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Arts - BA Business Administration, Bachelor of Arts - BA Business Administration at The Open University
English, German