Summary
Michael Krontz is a Principal UX Designer with 15+ years of experience creating user-centered interfaces for Fortune 500s and startups, currently leading UX at Beck's Hybrids. He combines a BFA in Communication Design with deep hands-on UI/UX and front-end development skills honed across projects for Coca-Cola, AT&T, Home Depot and multiple mobile startups. Michael has moved from agency and consultancy roles into in-house leadership, running user testing, design strategy, and cross-functional product work in agile environments. He’s comfortable presenting to clients and investors and has a track record of translating complex product needs into clear, testable prototypes. Notably, his career blends print/web branding early on with modern digital product practice, giving him a strong visual sensibility alongside pragmatic UX research. Based in Atlanta, Indiana, he brings a steady balance of creative design craft and executional rigor to product teams.
15 years of coding experience
Bachelor of Fine Arts (B.F.A.) Communication Design, Bachelor of Fine Arts (B.F.A.) Communication Design at Atlanta College of Art