Michael Lai is a customer-centric experience strategist and Managing Partner with over a decade of practice transforming brands and organizations through X Thinking®, experience design, and knowledge management. He has led flagship engagements for clients like Range Rover, Adidas, Amway, and Infinitus, inventing signature services and CX systems that became award-winning and commercially strategic. A best-selling author and sought-after keynote speaker in China, he also spins academic rigor into practice as a PhD candidate and adjunct professor across top universities, running labs that translate Gen Z research into business insights. At TANG UX he founded and scaled the Experience-driven Organizational Transformation unit and incubated ventures such as T8 to create premium retail experiences. Less obvious: he repeatedly bridges enterprise strategy and hands-on design education—building internal training programs that standardize practice across hundreds of consultants. Based in Yangpu District, he combines consultancy leadership, academic credibility, and product-level design experience to drive measurable experience-led growth.
10 years of coding experience
8 years of employment as a software developer
MDes, Interaction Design, MDes, Interaction Design at The Hong Kong Polytechnic University
BFA, Advertising & Graphic Design, BFA, Advertising & Graphic Design at Columbus College of Art & Design
Johns Hopkins University
Doctor of Philosophy (Ph.D.), Design, Doctor of Philosophy (Ph.D.), Design at Tsinghua University
Contributions:37 commits, 2 PRs, 32 pushes in 1 year 11 months
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