Summary
Michael Lamb is a senior product marketing leader with 16 years of experience specializing in ad tech, digital media buying, campaign execution, and marketing analytics. He has led product marketing at major industry players—DeepIntent, Integral Ad Science, MediaMath, and Verizon Media—translating complex ad tech capabilities into go-to-market strategies that drove over $30M in sales and supported platforms used by thousands of agency technologists. Michael combines B2B field-sales instincts (from early territory and education sales roles) with deep product stewardship—having positioned, priced, and managed 1,400+ e-commerce SKUs and owned feature roadmaps and beta programs. Known for bridging technical product requirements with commercial outcomes, he excels at multi-touch attribution, digital ad operations, and cross-functional enablement. Based in New York and MBA-trained in marketing, he brings a rare blend of sales rigor and product marketing craft that accelerates adoption in complex, data-driven ecosystems.
16 years of coding experience
25 years of employment as a software developer
MBA, Marketing, MBA, Marketing at Baruch College
BA, Music Technology, BA, Music Technology at Duquesne University