Summary
Michael Lawless is a seasoned growth and design-focused executive with 13+ years leading teams that fuse strategy, design, and technology to launch new businesses, products, and digital studios. As a Managing Director and Partner at A&MPLIFY and former Accenture leader, he built global teams and capabilities that generated hundreds of millions in revenue and scaled digital factories and federal studios from zero to dozens of engagements. His background spans consumer, B2B and public-sector work with marquee brands like Coca-Cola, Verizon, Audi and the US Navy, proving an ability to translate complex stakeholder needs into profitable product and marketing programs. Comfortable with both P&L ownership and hands-on innovation, he combines design thinking with marketing analytics and solution architecture to drive differentiation and measurable growth. An operator who repeatedly builds teams from scratch, he also has a knack for finding “trapped value” and converting it into repeatable revenue streams. Based in Leesburg, VA, he pairs corporate rigor with startup energy and a maker’s mentality reflected in his pragmatic GitHub credo: if you want something, sometimes you need to make it.
13 years of coding experience
24 years of employment as a software developer
Masters in Business Administration (MBA), Marketing and International Business, Masters in Business Administration (MBA), Marketing and International Business at Emory University - Goizueta Business School
Kempsville High School
Bachelor of Arts - BA, Government, Bachelor of Arts - BA, Government at University of Virginia
English