Michael Mcginnis is an experienced digital communicator and editor in chief based in Waco, Texas, with 11 years of professional experience crafting local news, features, and multimedia content. He combines hands-on newsroom leadership at Rockton-Roscoe News with two decades of independent digital consulting through Webimize, where he specializes in SEO, web design, and content strategy. Known for clear, engaging writing and strong teaching instincts, he consistently translates complex topics into audience-friendly stories and practical web guidance. His background in responsive web development and content management at Texas A&M underpins a data-informed approach to audience growth and calendar-driven community engagement. Unusually for an editor, he pairs editorial rigor with technical skills like keyword research, analytics, and social media design to drive measurable readership results.
11 years of coding experience
University of Texas at San Antonio
Bachelor of Arts (B.A.), Communication and Media Studies, Bachelor of Arts (B.A.), Communication and Media Studies at Taylor University
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Michael Mcginnis - Editor In Chief at Rockton-Roscoe News