Michael Menetto
Product Management, Director, Ad Code at Raptive
San Marcos, California, United States
Summary
🤩
Rockstar🎓
Top SchoolMichael Menetto is a product-minded engineering leader with 15+ years of hands-on software experience and five years in senior roles driving ad tech and publishing products. He has led cross-functional dev and QA teams to build high-performance, low-latency monetization systems—wrappers, prebid/header-bidding solutions, identity management, and ad-tag orchestration—balancing revenue goals with Core Web Vitals and user experience. Comfortable across JS/TS, PHP, Python and legacy stacks, he pairs deep front-end and WordPress expertise with automation and deployment tooling to speed iteration. At Hive Media Group he progressed from building custom themes and analytics adapters to directing product innovation; he now leads ad code product strategy at Raptive. Known for pragmatic reverse-engineering and automation skills, he often surfaces subtle performance wins that materially improve publisher yield. Based in San Marcos, CA, he blends research-driven experimentation with production-focused delivery.
5 years of coding experience
16 years of employment as a software developer
Irvine Valley CollegeCalifornia State University, Fullerton
Github Skills (4)
advertising10
javascript9
prebid9
header-bidding8
Programming languages (2)
Github contributions (4)
mimenet/Prebid.js
Jul 2020 - Sep 2020
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Contributions:2 pushes, 2 branches in 1 month
headerprebidjavascriptconfusingbidding
mimenet/prebid.github.io
Sep 2020 - Sep 2020
Repo that controls Prebid.org website
Contributions:1 push, 1 branch in 7 days
prebid
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