Summary
Michael Mora is a Data Analysis Director with 11 years of experience blending multimedia engineering, digital marketing analytics, and web development to solve business problems. He has led teams and end-to-end implementations for enterprise analytics stacks—Google Analytics, Adobe Reports & Analytics, Google Tag Manager and Adobe DTM—while building integrations with third-party APIs and campaign platforms like Google Ads and Mediamind. Comfortable both as a hands-on developer (PHP, C#, JS) and a technical leader, he has coordinated cross-functional work across BI, data engineering and analytics collection for streaming and OTT products. Michael’s background in multimedia engineering and early work in Flash and mobile apps gives him a practical edge when instrumenting complex user experiences and nonstandard devices such as set-top boxes. Based in Bogotá, he combines agency and in-house experience across LATAM to translate tracking data into actionable business insights and scalable measurement architectures.
11 years of coding experience
6 years of employment as a software developer
Ingeniero en Multimedia, Computer Software and Media Applications, Ingeniero en Multimedia, Computer Software and Media Applications at Universidad Militar Nueva Granada
Bachillerato; Bachiller, Académico, Bachillerato; Bachiller, Académico at Colegio Divino Niño
INGENIERÍA, IT Development, INGENIERÍA, IT Development at UNIVERSIDAD MILITAR
Portuguese, French, English