Summary
Michael Sickles is a Senior Customer Architect based in Ann Arbor with 11 years of hands-on software and customer-facing experience, now evangelizing observability and OpenTelemetry best practices at Honeycomb. A former software engineer who still dives deep into technical detail, he uniquely bridges low-level implementation knowledge (his favorite language is Rust) with enterprise-facing solution design and presales leadership. He has progressed through roles from individual contributor to team lead and staff architect, shaping GTM and adoption practices at scale. Colleagues rely on him to translate complex distributed-system telemetry into actionable insights and pragmatic instrumentation strategies. Outside client work, he brings an engineer’s curiosity to tooling and performance tuning, often tackling the same problems he advises others on.
11 years of coding experience