Michael Smedley is a sales and commercialisation leader with over 25 years in technology, now serving as Head of Sales at SSW where he drives growth for Australia’s leading .NET and Azure consultancy. He has a proven track record scaling revenue and teams across enterprise software, workforce automation and social outcomes measurement, previously heading Sales & Marketing at ConnX and national sales at Socialsuite. Comfortable with both technical and commercial conversations, Michael pairs CRM and digital marketing expertise (Dynamics, Salesforce, Google Ads) with certified Scrum Master and SPIN Selling methods to commercialise new technologies and set up offshore BPO sales teams. His background spans product commercialisation, P&L ownership and channel strategy across global vendors like Kodak and Excel, giving him a rare blend of hands-on operational leadership and deep industry relationships. Based in Melbourne, he’s known for relationship-first selling and a knack for translating complex technical capabilities into compelling business cases.
8 years of coding experience
25 years of employment as a software developer
Trade certificate Pre press, Trade certificate Pre press at MSPGA
We work together to form an amazing collective brain - SSW is made up of a great team of staff that are passionate about technology and how it meets business needs! We're enthusiastic and have a "Make it happen" culture.
Contributions:2 PRs, 6 pushes, 1 branch in 4 years 7 months
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