Digital Analytics & Insights Manager at Golfbreaks
Windsor, England, United Kingdom
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Summary
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Senior
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Top School
Michael Spencer is a Digital Analytics & Insights Manager with nine years of experience turning complex data into actionable marketing decisions, currently leading analytics at Golfbreaks. He blends a strong quantitative background—culminating in a PhD in Quantum Biology—with hands-on expertise in marketing attribution, A/B experimentation, and Tealium CDP implementations to drive measurable revenue uplift. Comfortable with tools from Python and Power BI to Contentsquare and Webtrends, he excels at uncovering under-the-surface customer touchpoints that optimize spend and personalization. His research roots and a stint as a graduate research assistant at TRIUMF give him a rigorous experimental mindset that elevates commercial analytics beyond dashboarding into controlled, test-driven growth.
8 years of coding experience
1 year of employment as a software developer
Doctor of Philosophy - PhD Physics - Quantum Biology, Doctor of Philosophy - PhD Physics - Quantum Biology at University of Surrey
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Michael Spencer - Digital Analytics & Insights Manager at Golfbreaks