Michael Van Laar is an experienced online marketing manager with 15+ years delivering B2B lead generation, marketing automation and web development across IT, software and medical technology sectors. He designs and implements scalable marketing tech stacks (HubSpot, Marketo, Salesforce) and has repeatedly modernized toolchains and inbound processes to drive sales-qualified leads. An early adopter of generative AI, he builds n8n workflows, custom GPTs and AI-powered automation that have enabled him to produce full-time output at roughly 30 hours/week. Michael combines hands-on web development and SEO/SEA expertise with strategic consulting and team leadership, having led projects from agency to in-house roles. Based in Bavaria, he’s also a computer science student and occasional content creator, blending technical depth with a marketer’s knack for clear storytelling. His practical focus on measurable efficiency gains makes him particularly strong at turning automation experiments into repeatable revenue-driving processes.
15 years of coding experience
7 years of employment as a software developer
Economics, Economics at FernUniversität in Hagen
Bachelor of Science (B.Sc.) Computer Science, Bachelor of Science (B.Sc.) Computer Science at IU International University of Applied Sciences
Michael van Laar’s Website Template Starting Point – because CSS frameworks are not everybody’s cup of tea
Contributions:25 releases, 202 commits, 49 PRs in 10 years 1 month
templatestarting-pointcsscupcss-frameworks
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