Michael Wilson is a digital marketing strategist with 15+ years of experience blending marketing, product and analytics to drive measurable growth. Based in Edmonton, he pairs hands-on web development and CRO experience with deep analytics — rebuilding tracking infrastructures, creating component-based GA4 frameworks, and improving attribution to minimize CPA. He has delivered high-converting landing pages (up to 28% conversion) and scalable content programs across thousands of pages and 35+ languages, and has led email and automation programs that significantly outperformed benchmarks. Comfortable translating ambiguity into KPIs and tactical roadmaps, Michael works closely with stakeholders to measure incrementality and optimize spend. His background as a developer and data analyst gives him a rare ability to bridge technical implementation and strategic marketing decisions.
8 years of coding experience
11 years of employment as a software developer
Diploma Digital and Interactive Media Design, Diploma Digital and Interactive Media Design at NAIT (Northern Alberta Institute of Technology)
Diploma 3D Animation & Compositing, Diploma 3D Animation & Compositing at Pixel Blue College (f/k/a DevStudios)
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