Michael Wray is a technology and sales operations leader with nearly a decade as a founder and over 20 years of enterprise experience applying CRM, data integration, and analytics to drive distribution results for investment managers. As President and Lead Solutions Architect at WTDS LLC he designs Salesforce-centered solutions that improve advisor data quality, territory optimization, and campaign targeting—work that builds on prior roles where his efforts helped raise more than $5 billion in offering proceeds. He combines deep practical knowledge of Salesforce, Tableau, and third-party advisor data systems with a Computer Engineering foundation and early web development roots dating to the Netscape era. Known for turning messy advisor records into reliable territory metrics, he blends hands-on technical execution (deduplication, integrations, mapping) with strategic sales enablement. Colleagues value his ability to translate business processes into auditable technology workflows that improve performance across sales, marketing and compliance. Based in Marietta, Georgia, he brings both startup agility and large-firm delivery discipline to client engagements.
Contributions:4 PRs, 95 pushes, 4 branches in 2 years 6 months
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Michael Wray - President, Lead Solutions Architect at WTDS LLC