Summary
Michael Zheng is a consumer behavior specialist and multilingual content editor based in Markham, Ontario, with eight years of experience blending data-driven insights and creative storytelling to engage diverse audiences. Currently creating high-impact visual content at Xiaohongshu, he leverages platform trends and audience analysis to drive interaction and follower growth while previously improving AI-generated writing as an evaluator for Outlier. His Western University training in marketing, psychology, sociology, and operations management informs a strategic yet empathetic approach to campaigns, particularly around mental health advocacy through university clubs. Comfortable with graphic design, basic web design, and advanced office tools, he translates research into clear, persuasive content and actionable recommendations. Known for reliability, resourcefulness, and collaborative leadership—evidenced by robotics and campus initiatives—he seeks marketing roles that value creativity, multicultural communication, and measurable consumer impact.
8 years of coding experience
Bachelor's degree, Consumer Behavior, Bachelor's degree, Consumer Behavior at Western University
English, Chinese, Spanish