Senior Principal Director Of Product Management at Samsung Ads
Warsaw, Masovian Voivodeship, Poland
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Summary
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Michał Łępicki is a senior product leader with 11+ years building AdTech and analytics platforms, currently shaping AI-driven ad products at Samsung Ads. He combines hands-on engineering sensibilities—evident from open-source contributions to Elixir, Phoenix and Wallaby—with deep domain expertise in programmatic advertising, CTV, and large-scale event processing. As former CPO of a 70+ person agency and senior product lead at AdOcean/Gemius, he designed analytics and A/B testing systems that processed billions of events and boosted monetization through automated campaign optimization. Known for negotiating complex international partnerships and translating data into operational improvements, he also coaches agile teams and architects DSP and creative workflows. A physics MSc by training, he pairs rigorous analytical thinking with pragmatic product execution across engineering, data and go-to-market functions.
11 years of coding experience
12 years of employment as a software developer
Technician, Electronics, Technician, Electronics at ZSEE/TME in Szczecin
M.Sc., Physics, M.Sc., Physics at Warsaw University of Technology
Contributions:1 review, 26 commits, 20 PRs in 5 years 5 months
Contributions summary:Michał primarily contributes to the Phoenix Framework's codebase by improving documentation, fixing bugs, and refactoring code. Their work includes correcting documentation errors for APIs like `Controller.put_flash` and `Presence.list`, and updating the documentation to reflect changes in Elixir versions. The user also addresses code style issues by adjusting code formatting to match guidelines. Additionally, they make minor fixes to the testing framework and the build process.
Concurrent browser tests for your Elixir web apps.
Role in this project:
QA Engineer / Test Automation Engineer
Contributions:6 reviews, 17 commits, 42 PRs in 1 year 5 months
Contributions summary:Michał significantly enhanced the testing capabilities of the Wallaby project. They added support for various features within the Selenium framework, including handling JS confirm, alert, and prompt dialogs. Moreover, the user addressed browser compatibility issues, such as handling stale element errors and enabling screenshot functionality, and integrated tests for hover functionality within the existing testing framework. Finally, the user updated the testing matrix and dependencies.
concurrentbrowserbrowser-teststestingelixir
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Michał Łępicki - Senior Principal Director Of Product Management at Samsung Ads