Michal Niec is a founder and CEO with 14+ years building and scaling high-throughput distributed systems, best known for leading Appliscale to 100+ specialists and delivering 50+ projects for US clients in AdTech, Big Data, AI and the emerging agentic ecosystem. He cut his teeth deeply in Erlang/OTP and helped scale a global advertising platform to handle billions of daily hits, later architecting containerized DSPs and multi-cloud platforms combining spec-driven AI with production-grade CI/CD and Kubernetes. Michal moves fluidly between hands-on engineering and strategic leadership—overseeing product architecture, client relationships and company growth while advising startups on agentic integrations and platform strategy. He’s an active investor across MarTech, gaming, CTV advertising and AI, and has experience launching non-tech ventures too, having co-founded a real estate development firm that delivered 30+ premium properties. Regularly engaged with the European ad ecosystem and local tech leadership forums, he pairs deep technical pedigree with commercial instincts and an appetite for novel projects. Notably, his background includes orchestration of OTP packages and work on MongooseIM and IoT thesis work that reflect a long-term focus on resilient, heterogeneous-network systems.
14 years of coding experience
6 years of employment as a software developer
Master of Science (M.Sc.) Computer Science, Master of Science (M.Sc.) Computer Science at AGH University of Krakow
A visual tracer and profiler for Erlang and Elixir.
Contributions:16 commits, 17 PRs, 34 pushes in 1 year 1 month
hexerlangprofilingerlang-vmerlang-otp
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