Summary
Michelle Chin is a strategic marketing executive with a multi-decade track record building beloved consumer brands across food, beverage, and luxury retail, currently serving as Chief Marketing Officer at Applebee's. She spent a transformative decade-plus at Starbucks leading regional and global roles—most recently VP for EMEA customer strategy and Starbucks Reserve & Roastery—after earlier senior marketing leadership at Godiva and Unilever. Michelle blends brand innovation, product and eCommerce expertise with loyalty and sustainability programs, repeatedly translating premium brand equity into scalable commercial growth. An active advisor to Columbia University's Strategic Communication program, she pairs C-suite experience with mentorship and academic collaboration. Based in Seattle, she brings a rare combination of category marketing depth and operational leadership, and—unexpectedly—lists “burger chef” on GitHub, hinting at a hands-on, creative side beyond boardrooms.
4 years of coding experience
13 years of employment as a software developer
MBA Brand Management, MBA Brand Management at Cornell Johnson Graduate School of Management
BA, BA at Wellesley College