Summary
Mikael Kitola is a Business Intelligence Developer with 12 years of experience applying data-driven methods to free-to-play mobile games, from A/B testing and player behavior analysis to economy design and live ops. He led operations and development for Drive Ahead!, a title with 350M+ downloads, expanding into product management and roadmap prioritization while embedding continuous feedback loops across production, marketing, and monetization. Mikael combines an economics MSc with hands-on tooling for economy modelling and simulation, enabling evidence-based balance changes tuned to distinct player archetypes. He has a track record of cultivating data-driven cultures at studios like PlayRaven, Rovio, and Dodreams, and translating behavioral insights into measurable KPIs. Known for collaborative leadership, he favors empathy, shared learning and cross-discipline hypothesis-driven iteration. Outside work he channels strategic thinking into board and strategy games, which informs his approach to player motivation and system design.
12 years of coding experience
12 years of employment as a software developer
Video Game Design, Video Game Design at Nanyang Polytechnic
Video Game Design & Production, Video Game Design & Production at Kajaani University of Applied Sciences (KAMK)
Master of Science - MS Economics, Master of Science - MS Economics at University of Jyväskylä