Mikael Lundin
VD Delägare at ÄDELTRÄ AB
Sweden
Summary
👤
Senior🎓
Top SchoolMikael Lundin is an operations-focused leader and co-owner with 11+ years managing production sites and a background in mechanical engineering, currently serving as VD and Delägare at ÄDELTRÄ AB. He built his career as a plant and production manager across manufacturing and construction, driving Lean transformations, team development, and continuous improvement initiatives. Mikael pairs hands-on operational leadership with practical product and process development experience from roles at Smurfit Kappa, BoKlok and IKEA. Unusually for a manufacturing executive, he also contributes to open-source ad tech projects (Prebid.js and Prebid Server), working on bidder integrations, GDPR handling and video instream features—showing a knack for systems-level problem solving beyond the factory floor. Based in Sweden, he blends negotiation and sales acumen with technical fluency to turn operational complexity into reliable throughput.
11 years of coding experience
11 years of employment as a software developer
2-year Wood Technology4-year Mechanical EngineeringHigher Special Course Furniture & Interior Carpenter
Github Skills (13)
prebid10
json10
openrtb10
adaptor10
javascript10
go10
api10
header-bidding10
apidoc10
adapter10
advertising9
gdpr9
video-ads9
Programming languages (5)
Github contributions (5)
prebid/prebid-server
Oct 2021 - Nov 2022
Open-source solution for running real-time advertising auctions in the cloud.
Role in this project:
Back-end Developer
Back-end DeveloperContributions:34 reviews, 7 commits, 21 PRs in 1 year 1 month
Contributions summary:Mikael primarily contributed to the Adnuntius adapter within the Prebid Server project. Their work involved implementing new features and modifying existing ones for the Adnuntius integration. Key contributions include reading device information and dimensions, setting "no cookies" parameters, fixing a bug related to empty Regs, and addressing GDPR-related URI changes. These changes enhanced the functionality and data handling of the adapter within the real-time bidding environment.
nodejsserver-sideprebid
prebid/Prebid.js
Mar 2020 - Jan 2023
Setup and manage header bidding advertising partners without writing code or confusing line items. Prebid.js is open source and free.
Role in this project:Front-end Developer
Front-end DeveloperContributions:14 reviews, 23 commits, 37 PRs in 2 years 10 months
Contributions summary:Mikael primarily contributed to the Adnuntius Bid Adapter within the Prebid.js repository. They implemented features for video instream, and handled aspects of GDPR compliance and segment passing, demonstrating a focus on bidder functionality. They also made bug fixes, including those related to low bid prices and ensuring responses are ordered correctly. Further contributions included adding dimensions and native support for ad requests.
header-biddingprebidbidder-adapter
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