Mike Coetzee is a Head of Product Design with 11 years leading product and design teams across early- and growth-stage startups, currently shaping design strategy at Aptos Labs. He brings deep experience in enterprise SaaS, FinTech, DTC and consumer software, with strengths in product thinking, design systems, interaction and visual design. A former designer-turned-manager who often served as “designer #1,” he’s skilled at turning ambiguous, complex systems into scalable product experiences and teams. His Columbia degree in Financial Economics informs a data-aware approach to product tradeoffs and roadmap prioritization. Outside of work he keeps a playful side—aspiring to be a professional Simon Says coach—hinting at a leadership style that values clarity, engagement, and culture.
12 years of coding experience
9 years of employment as a software developer
Bachelor of Arts (B.A.) Financial Economics, Bachelor of Arts (B.A.) Financial Economics at Columbia University
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