Summary
Mike Lockwood is a digital strategist and general manager with 17 years of experience building revenue-driving digital products and marketing programs across startups and national brands. He combines deep e-commerce, CRM, and product management expertise with hands-on execution in email, loyalty, mobile apps, and web platforms—having led major digital transformations at Which Wich and launched a plant-based supplement venture, Sur PhytoPerformance. Known for translating franchise and enterprise needs into scalable digital operations, he’s shipped multi-language feedback systems, loyalty ecosystems with 700k+ members, and integrated online ordering and delivery solutions. Mike’s background in B2B demand generation at The Wall Street Journal adds proven CRM and lead-gen chops to his consumer-focused work, and his freelance consulting stint sharpened his full-funnel marketing and SEO/SEM skills. Notably, he blends strategic vision with product-level detail work—from HTML/CSS QA and A/B testing to guiding partner product roadmaps—making him effective at both strategy and tactical delivery.
17 years of coding experience
8 years of employment as a software developer
Communication, Advertising, Anthropology, Communication, Advertising, Anthropology at The University of Texas at Arlington