Mike Smith - CMO, CRO at Heavybit

Mike Smith

CMO, CRO at Heavybit

San Francisco, California, United States

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Summary

👤

Senior

🎓

Top School

Mike Smith is a go-to-market leader and revenue-focused marketing executive with nearly two decades of B2B SaaS experience, specializing in developer-focused products and hybrid GTM motions (PLG, PLS, and enterprise sales). He has repeatedly scaled companies from seed to exit and helped organizations grow from single-digit millions to $100M+ ARR, including driving LaunchDarkly to a $3B Series D valuation and accelerating GitPrime/Pluralsight pre- and post-acquisition growth. Comfortable both in the weeds and in the boardroom, he builds high-performing teams, data-driven ICP models, and repeatable demand engines that deliver efficient pipeline and expansion revenue. As a fractional CMO and advisor he’s guided developer-tool startups through acquisitions (DX, Neon) and product-led growth experiments that convert signups into high-value accounts. Based in San Francisco, he pairs a hands-on, maker mindset—he “likes websites and robots” on GitHub—with a taste for craft, collaboration, and outcomes. Reach him directly at mike.smith@hey.com.

8 years of coding experience

6 years of employment as a software developer

Bachelor of Business Administration, Bachelor of Business Administration at The University of Texas at Austin

Certification: Consumer Psychology & Personas, Certification: Consumer Psychology & Personas at Product Marketing Alliance

Certification: Growth, PLG Masterclass, Certification: Growth, PLG Masterclass at Reforge

English

Github Skills (6)

robot6

robotics6

java5

computer-vision5

vscode4

visual-studio4

Programming languages (1)

Python

Github contributions (5)

FRCTeam3255/Robot2019

Jan 2019 - Sep 2019

Contributions:34 commits, 25 pushes in 7 months

michaelmss/jsraingame

May 2019 - Nov 2020

Contributions:4 pushes, 1 branch in 1 year 5 months

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