Summary
Misan Morrison is a growth-focused digital marketing and SaaS executive with 13 years of experience and nine years specializing in product launches, customer acquisition, affiliate and email marketing, and paid media. As Co-founder, CEO and Chief Sales Marketing Officer of Massketa since 2016, he has led a remote team of 10, built over 1,000 JV partnerships, and helped acquire 25,000 paying customers across 45 countries. He’s credited with creating 35 marketing campaigns (five major winners) that contributed to a 550% profit increase over six years and drove 90% of annual company growth. A top 1% seller on JVZoo, Misan co-launched 10 SaaS products that generated more than $667k in gross sales on that marketplace alone. Based in Lagos, he combines data-driven market research with hands-on execution and mentors aspiring SaaS founders on building and scaling digital businesses. His background in physics gives him a quantitative, analytical approach to marketing strategy that informs both tactical campaigns and long-term product positioning.
13 years of coding experience
Bachelor of Science (BS), Physics, Bachelor of Science (BS), Physics at University of Abuja