Misun Son
Founder at Value IVF
San Diego, California, United States
Summary
👤
Senior🎓
Top SchoolMisun Son is a founder and mobile marketing specialist with 10 years of experience blending data-driven growth strategies and hands-on campaign execution across global markets. She has scaled customer success and business development for adtech and sensing technology companies—helping enterprises like Samsung and major automakers translate user and campaign data into actionable marketing initiatives. Based in San Diego with a background at Google, AppsFlyer, InMobi and Blackmore, she combines deep attribution expertise with a practical understanding of product and technical integrations. Recently she launched Value IVF to simplify fertility care, demonstrating an uncommon pivot from adtech into consumer healthcare entrepreneurship. Misun also codes as a NYC-based software developer, bringing a technical perspective to marketing problems and partnerships. Her career is marked by cross-cultural client leadership, a knack for translating complex data into clear roadmaps, and a founder’s drive to solve real-world friction points.
10 years of coding experience
4 years of employment as a software developer
Bachelor of Literature in English Education, minor in Business Administration, Bachelor of Literature in English Education, minor in Business Administration at Ewha Womans UniversityMaster of Science (M.S.) in Integrated Marketing, Master of Science (M.S.) in Integrated Marketing at New York UniversityProgramming languages (3)
Github contributions (5)
misun/bakku-runner
Mar 2018 - May 2018
Contributions:35 commits, 24 pushes, 1 branch in 1 month
misun/gandalp
Feb 2018 - May 2018
Contributions:90 commits, 49 pushes, 1 branch in 3 months
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