Moa Esmaeili
Email & Lifecycle Marketing Manager at ROOMVU
Burnaby, British Columbia, Canada
Summary
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Senior🎓
Top SchoolMoa Esmaeili is an Email & Lifecycle Marketing Manager with 9+ years building data-driven CRM and growth programs across SaaS, e-commerce, and tech platforms. She combines hands-on marketing automation (Marketo, HubSpot, Pardot, Intercom) with SQL-backed segmentation and AI-personalization to drive measurable lifts in CTR, LTV, and lead efficiency. Known for cutting CAC by 65% and multiplying CTR through systematic A/B testing and funnel optimization, she also integrates paid, SEO, and product touchpoints into full-funnel strategies. Comfortable managing cross-functional teams and large budgets, Moa operationalizes campaigns via Jira, Asana, and Airtable while surfacing KPIs through Looker and custom SQL dashboards. Based in Burnaby, she blends technical curiosity—self-taught web/SEO coding interests—with strategic marketing chops, making her effective at bridging analytics, automation, and creative acquisition.
9 years of coding experience
2 years of employment as a software developer
post-degree diploma, Digital Marketing, post-degree diploma, Digital Marketing at Douglas CollegeMaster of Business Administration - MBA, Digital Business MBA, A, Master of Business Administration - MBA, Digital Business MBA, A at Bahar Educational Institute
English, Persian, FrenchGithub contributions (2)
mohammad-esmaili/instagram-deep-link
Feb 2018 - Nov 2018
Contributions:5 commits, 4 pushes, 1 branch in 8 months
mohammad-esmaili/Alefteam
Sep 2016 - Feb 2018
Contributions:5 pushes, 1 branch in 1 year 4 months
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