Summary
Mohamed Bakoush is a marketing leader with nine years of experience crafting and executing digital strategies across North America, the US, Europe and MENA, now serving as Marketing Manager at MONEXgroup. He blends strategic marketing and product ownership experience—from launching integrated campaigns and entertainment IP to running paid, SEO and automated reporting systems—that consistently drive measurable growth and improved KPIs. A data-savvy marketer, Mohamed writes Python scripts for data cleaning, visualization and machine learning tasks, turning messy datasets into actionable insights for campaign optimization. He has a track record of scaling brand awareness and leads (including multi-channel campaigns that boosted awareness and interactions by several hundred percent) and of winning high-profile clients through persuasive proposals. Comfortable collaborating with cross-functional teams, he pairs creative campaign development with hands-on analytics to align marketing initiatives to business goals. Unusually for a marketer, he also manages technical details like Pandas/NumPy fixes and automated reporting, bridging the gap between analytics and execution.
8 years of coding experience
7 years of employment as a software developer
BSc. General Management, Marketing and Innovation Managements, Excellent with High Honours, BSc. General Management, Marketing and Innovation Managements, Excellent with High Honours at The German University in Cairo
Master of Science (MSc), Strategic Marketing, Master of Science (MSc), Strategic Marketing at Bradford University School of Management