Mohammad Ali is a customer-experience and PR leader with eight years of cross-functional experience bridging marketing, operations, and product storytelling in Pakistan. Currently Head of PR & Customer Experience at SONRAJ and founder/editor-in-chief of lifestyle title Lace & Scotch, he combines hands-on brand building with strategic communications. His background includes leading operations and PR at Divani Pakistan and steering marketing for consumer brands like Élan and Lala Textiles, giving him deep retail and hospitality sector insight. Mohammad pairs a BBA in Marketing from IoBM with a pragmatic, startup-minded approach to scaling customer programs and media presence. Although his public GitHub activity is minimal, he identifies as a software engineer—suggesting technical fluency that informs data-driven CX initiatives and cross-team collaboration. Known for transforming editorial vision into measurable growth, he brings creative leadership and operational rigor to brand and customer experience challenges.
8 years of coding experience
1 year of employment as a software developer
Bachelor's degree, Marketing, Bachelor's degree, Marketing at Institute of Business Management
Bachelor of Business Administration (BBA), Marketing, Bachelor of Business Administration (BBA), Marketing at Institute of Business Management, IoBM, Karachi
Contributions:13 pushes, 1 branch in 3 years 9 months
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Mohammad Ali - Head Of PR & Customer Experience at Lace & Scotch