Summary
Morena Fiore-Kirby is a seasoned WordPress-focused web developer and SEO consultant with over a decade of experience building high-conversion websites, technical SEO solutions, and UX-driven digital strategies. As Director of Kirbys of London she combines hands-on theming and plugin development with SEO audits, keyword research, analytics setup and team training for clients ranging from HSBC and Sainsbury’s to niche e-commerce and cultural organisations. Her work spans front-end frameworks (React, Angular, Gatsby) and progressive web approaches, enabling projects like multi-vendor marketplaces, complex multilingual sites and API-integrated plugins. Morena’s strength is turning analytics and accessibility insights into tangible UX and SEO improvements that lift conversion—she even helped a jeweller achieve an 8% conversion rate within weeks of launch. Based in London, she’s equally comfortable in agency and freelance roles, coaching clients to maintain long-term organic growth.
11 years of coding experience
10 years of employment as a software developer
languages, languages at I.T.C.S. Giulio Cesare
Italian