Summary
Mumu Lin is a creative Social Media Manager with 8 years of experience crafting visual-first brand narratives and data-driven campaigns across culture, tech, and automotive sectors. Based in Newark, CA, she has driven audience growth and lead generation at BYD across Latin America and Europe, and now shapes brand identity and content production for Yu Lin Photography. Her background in cognitive science and hands-on skills in graphic design, video editing, and analytics let her blend human-centered storytelling with measurable performance optimization. She’s comfortable localizing global campaigns, coordinating influencer collaborations, and turning market research into compelling creative assets. Outside work she’s a traveling artist and gamer with a knack for camera work and experimental coding, bringing a curious, multidisciplinary perspective to social strategy.
8 years of coding experience
3 years of employment as a software developer
Bachelor of Arts - BA, Cognitive Science, Bachelor of Arts - BA, Cognitive Science at University of California, Berkeley
Visual Arts, Visual Arts at duPont Manual High School
English, French, Chinese