Summary
Murilo Ferraz is an experienced ad sales and branded content founder with 11 years in digital and broadcast media, having driven multimillion-BRL revenue at Globo and BuzzFeed through strategic TV, digital and programmatic campaigns. He combines deep programmatic/media-buying knowledge with e-commerce and partnership development, consistently building trust with agency and client decision-makers to close major accounts like Microsoft, Heineken and Unilever. As founder of Obentōpet since 2018 he applies his commercial, negotiation and product development skills to new ventures, informed by an MBA and continuous study in design thinking and economics. Known for restructuring commercial operations and implementing data-driven audience optimization, he brings restless curiosity and a track record of turning editorial and tech platforms into profitable business lines.
11 years of coding experience
1 year of employment as a software developer
Business Administration, Business Administration at Universidade Anhembi Morumbi
Pós-graduação Lato Sensu - MBA, Mercado pet, Pós-graduação Lato Sensu - MBA, Mercado pet at MBA USP FMVZ
Executive MBA, Marketing, Executive MBA, Marketing at ESPM Escola Superior de Propaganda e Marketing
Brazilian micro and macro economic scenery, Economy, Brazilian micro and macro economic scenery, Economy at Fundação Getulio Vargas
New Ways, Design Thinking, New Ways, Design Thinking at Perestroika
Advertising, Advertising at FAAP - Fundação Armando Alvares Penteado
English