Summary
Musa Toktaş is a technology executive and entrepreneur with 11 years of experience building SaaS and fintech products across the Middle East and Europe, currently serving as CTO and Board Member at HOI Holding while running Heraklet as Managing Director. He combines hands-on software engineering roots from roles at Siemens and Nokia with strategic leadership in healthcare, tourism, and finance—most notably shipping PayPartner, a payroll and cash-flow platform for UAE SMEs, and founding Guide of Dubai, an AI-driven tourism marketplace. Musa moves fluidly between product, partnerships, and engineering delivery, scaling B2B dealership models and integrations with major operators. A perpetual learner with MBA and engineering degrees, he balances investor-facing responsibilities with an engineer’s credo—"don't talk, show me the code"—bringing both scrappy execution and boardroom stewardship to growth-stage initiatives.
11 years of coding experience
6 years of employment as a software developer
Master of Business Administration - MBA, Master of Business Administration - MBA at American University in Dubai
Bachelor of Engineering - BE, Bachelor of Engineering - BE at Kocaeli University
Master of Engineering - MEng, Master of Engineering - MEng at Akhmet Yassawi University
English, Turkish, Arabic