Summary
Mustafa Zafar is a product design leader with over a decade of experience shaping strategy, UX and technical delivery for mobile and web products across startups, enterprise security and global media businesses. Currently VP of Product Design at choreograph, he has led consolidation of merged design teams and built multi-brand design systems for WPP’s data and technology platforms. He combines hands-on product ownership (including native mobile apps) with stakeholder-facing strategy, having pivoted security products to AI-driven authentication and streamlined campaign planning tools for agencies. Known for aligning designers, engineers and data scientists, Mustafa turns complex data and platform challenges into cohesive, usable experiences while standardizing processes that scale. Trained in architecture and information technology, he brings a systems-thinking approach and a rare mix of product strategy, technical delivery and production discipline.
8 years of coding experience
7 years of employment as a software developer
Master of Information Technology Information Technology, Master of Information Technology Information Technology at University of South Australia
Bachelor of Architecture Architecture, Bachelor of Architecture Architecture at Indus Valley School of Art and Architecture
A'Levels Math Physics and Art, A'Levels Math Physics and Art at Karachi Grammar
English, Urdu