Summary
Naomi Rodriguez is a results-driven Director of New Business Development with eight years of experience designing and scaling experiential marketing programs from street teams to mall intercepts. Based in Orlando, she specializes in engaging Hispanic and African American communities, nightlife promotions, women's events, and in-store sampling to drive product trials and brand loyalty. Naomi blends creative PR stunts and mobile tour execution with rigorous data capture to turn live experiences into measurable business outcomes. At Full Access Experiential Media Group she leads client growth by packaging high-impact activations—sampling, product launches, and staffing—into repeatable revenue streams. Known for an entrepreneurial mindset, she pairs hands-on event management with strategic relationship-building across multicultural markets. Colleagues cite her knack for spotting sponsorship and partnership opportunities that others overlook, turning bold concepts into operational reality.
8 years of coding experience