Narbeh Yousefian
VP Strategy
Melbourne, Victoria, Australia
Summary
👤
Senior🎓
Top SchoolNarbeh Yousefian is a data strategy leader with 11 years of experience shaping analytics products and go-to-market plans across APAC, currently serving as VP Strategy at Snowplow Analytics. He combines hands-on engineering roots—leading and productising Poplin Data’s behavioural analytics pipelines—with executive strategy to turn complex data insights into practical, revenue-driving solutions. Narbeh has a track record of building managed services and real-time analytics for retail and e-commerce, culminating in Poplin’s acquisition by Snowplow. He excels at aligning product, marketing and engineering teams to anticipate market shifts and embed behavioural data into operational processes. Based in Melbourne, he brings a pragmatic, customer-focused approach to innovation and is active in exchanging ideas across the strategy and analytics community. A wry sense of humor on his GitHub hints at a pragmatic tinkerer who values what actually ships.
11 years of coding experience
13 years of employment as a software developer
Bachelor's degree, Business/Commerce, General, Bachelor's degree, Business/Commerce, General at Western Sydney University
Github Skills (25)
server-side-javascript9
server-side9
snowplow8
data-lineage8
analytics8
webhooks8
data-collection8
javascript7
gcp7
aws7
mobile-web7
data-pipeline7
data-warehouse7
warehouse6
dagster6
Programming languages (2)
Github contributions (5)
poplindata/Google-Tag-Manager
Mar 2015 - May 2017
Contributions:6 commits, 8 pushes in 2 years 2 months
snowflake-analytics/solid-jekyll
Apr 2016 - May 2017
Contributions:18 PRs, 43 pushes, 1 branch in 1 year
jekyllsolid
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