Summary
Natalia Acevedo is a data-driven marketing leader with 8 years of experience accelerating growth through automation, advanced analytics, and machine learning in agency and corporate settings. As Directora de Análisis de Data en Marketing y Pauta Digital at EROA, she leads teams that turn multi-source data into clear, actionable media strategies and performance reports. She has a proven track record of scaling results—driving a 300% sales increase in a prior role—while optimizing data collection, SQL processes, and decision-making workflows. Natalia combines hands-on technical skills with training and advisory experience, helping teams adopt faster, more profitable routes to market. Based in Medellín, she blends marketing instincts with rigorous analytics and shares insights through her blog, reflecting a practitioner who thinks strategically and acts operationally.
8 years of coding experience
5 years of employment as a software developer
Diploma of Education Digital Communication and Media/Multimedia, Diploma of Education Digital Communication and Media/Multimedia at Platzi
Business Analytics Applied Behavior Analysis, Business Analytics Applied Behavior Analysis at Udacity
Marketing digital expert Marketing, Marketing digital expert Marketing at Partners Academy
English