Summary
Natalia Arsand is a Senior UX and Design Systems lead based in Amsterdam with 15+ years at the intersection of design and technology, currently shaping scalable design systems at Booking.com. She progressed through hands-on UX roles into design management within the same organization, bringing deep experience in product design, UI engineering and cross-functional collaboration. Her background blends visual communication, front-end engineering and systems thinking—from early web development and C#/.NET work at Dell to consultancy roles at ThoughtWorks coaching teams in agile UX practices. Natalia pairs practical implementation skills with strategic design leadership, making design systems that are both usable and maintainable across large platforms. She holds formal training spanning graphic design, computer systems analysis and environmental design, a combination that informs her user-centered, context-aware approach to product experiences.
16 years of coding experience
5 years of employment as a software developer
Bachelor of Science - BS, Environmental Design, Bachelor of Science - BS, Environmental Design at The Open University
Bachelor's degree, Graphic Design, Bachelor's degree, Graphic Design at UniRitter
New Ways of Thinking, Business Administration and Management, General, New Ways of Thinking, Business Administration and Management, General at Perestroika
Bachelor's degree, Computer Systems Analysis, Bachelor's degree, Computer Systems Analysis at Unisinos
English, Portuguese, Spanish, Dutch