Natalie Korotaeva
DesignOps Lead at George Labs
Vienna, Austria
Summary
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Senior🎓
Top SchoolNatalie Korotaeva is a product design and DesignOps leader with nine years’ experience turning complex, regulated financial and AI products into intuitive, behavior-changing experiences. At George by Erste Bank she leads Financial Health Product Design and founded the Design Ops function that sustained 85% of design OKR delivery across 12 continuous quarters. Her work spans consumer-facing features (eg. an Apple-linked Move & Save that sustained activity at 73.3%) to SME tools that translate balance-sheet ratios into actionable decisions. She combines hands-on UX craft—redesigning Saving Goals across iOS, Android and web—with org-level enablement like AI workflows, career ladders and UX audit frameworks. A former sole designer on AI/ML projects, she’s equally comfortable shipping ML-driven interfaces and running large-scale events (George UX Conf: 400+ in person, 5,000 remote). Based in Vienna, she’s passionate about making intimidating products feel like they’re on your side and enjoys conversations at the intersection of financial health, AI and behavior change.
8 years of coding experience
7 years of employment as a software developer
Design, Design at Lemmings.ioMaster of Science (M.S.), Business Informatics, Master of Science (M.S.), Business Informatics at Universität WienMaster's degree, Marketing/Marketing Management, General, 4,8, Master's degree, Marketing/Marketing Management, General, 4,8 at Kemerovo State UniversityUX/UI Design, UX/UI Design at Moscow Digital Academy
German, English, RussianGithub contributions (2)
siberiancyborg/chatbot-tutorial
Mar 2018 - Mar 2018
Contributions:11 commits, 20 pushes, 1 branch in 1 day
siberiancyborg/verstka
Nov 2017 - Nov 2017
Contributions:2 pushes, 1 branch in 1 day
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